They've all got face until they have the power, then it's more above preserving their career etc. Guy can say whatever he wants, it's the people who actually follow it that are the dummies.
This is a business, and the UFC needs to bend more to serve its fighters 'interests' If they want to avoid these sorts of problems. The UFC is stubborn and uninvested as hell, you know they have a line they simply won't cross in business ethics that just keeps pissing the guys off working for them, despite the fact they are raking in phenomenal profits and growing exponentially.
Of course Jones is a hypocrite, of course he seems ungenuine, sometimes the people who this is all more alien to come off as the ones who simply just say the right things to fit in.
Jones is probably a good guy stuck in the lime of a marketing, proffiting world of sporting business rising day by day and all he can do, all he has known to do is try to come off good and try to be what is good for everyone.
Problem is, no one really wanted him to be himself. Funny to laugh at the guy but seriously, he doesn't have the luxury of being so unnaive when rising into superstardom he doesn't really understand. Jones knows how to fight himself and his own way, but for the rest of you people, he doesn't have a clue what you want and he'll put on any face to make you happy.
Face reality people.