UFCFN 27 Ratings Suffer 54% Drop in Viewers from Debut Show

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UFCFN 27 Ratings Suffer 54% Drop in Viewers from Debut Show

Postby Kizzo » Aug 31. 2013, 02:18

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Carlos Condit and Martin Kampmann turned in a "Fight of the Night" performance in the main event of UFC Fight Night 27 on Wednesday night via FOX Sports 1. Unfortunately, not as many people tuned in to see the sophomore effort on the FOX-owned network.

Fresh off the "remarkable numbers" Ultimate Fighting Championship (UFC) garnered with its UFC Fight Night 26 event on Aug. 17 in Boston, its sophomore effort on FOX Sports 1, UFC Fight Night 27, saw a 54-percent drop in viewers, according to a report from MMA Fighting.

Unlike "Shogun vs. Sonnen," which took place on a Saturday night and featured a "sick fight card," the Aug. 28 "Condit vs. Kampmann 2" broadcast aired on Wednesday night, pulling a 0.69 rating for 824,000 viewers, compared to the 1.38 rating and 1.78 million viewers the week before.

But, the sky is not falling, according to Dave Meltzer:
"The show peaked with the Condit vs. Kampmann main event, as the final 15 minutes of the show did 1,017,000 viewers. The prelims on Fox Sports 2 did a 0.25 rating and 109,000 viewers. For FS 1, the show was a big success, as the station was averaging about 160,000 viewers in prime time. It was the third most-watched show in the 12-day old station, behind the main card fights on Aug. 17, and the prelims of that same show. On the plus side, FS 1 did beat ESPN in the key 18-49 demo on Wednesday night, doing a 0.55, more than doubling the Boston Red Sox vs. Baltimore Orioles game."

What does all this mean?

Not much. FOX Sports 1 & 2 have replaced FX, FUEL TV and SPEED as the network's home for sports programming. But, as the report indicates, the new channel is not even a month old and has yet to get its sea legs. UFC also hasn't seen a midweek show since the VERSUS days.

It's going to take some time to establish a regular routine and the numbers will likely even out along the way. But whether they do so in a positive or negative direction remains to be seen. Mixed martial arts (MMA) is being aired on FOX for free, fight fans.

Let's not take it for granted.

Source: MMA Mania

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Re: UFCFN 27 Ratings Suffer 54% Drop in Viewers from Debut Show

Postby Strieth » Aug 31. 2013, 02:22

It was just a weaker card in terms of star power. The next two have the potential to draw in a little more.
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Re: UFCFN 27 Ratings Suffer 54% Drop in Viewers from Debut Show

Postby kraig7777 » Aug 31. 2013, 02:43

Strieth wrote:It was just a weaker card in terms of star power. The next two have the potential to draw in a little more.


I think it's a combination of this, plus being on a Wednesday night. That kind of took me by surprise. I think a lot of people are starting to associate Saturday nights with UFC events.
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Re: UFCFN 27 Ratings Suffer 54% Drop in Viewers from Debut Show

Postby MANTIS TOBOGGAN » Aug 31. 2013, 04:32

Well you put Carlos condit as the headliner
That and it being a new station which I don't even get fs2
Was the problem...

They need to put ppv quality cards on fox if they want mass viewers..
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Re: UFCFN 27 Ratings Suffer 54% Drop in Viewers from Debut Show

Postby Sasori » Aug 31. 2013, 06:03

I'm sure Dana will explain to us why this is a good thing soon enough.
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Re: UFCFN 27 Ratings Suffer 54% Drop in Viewers from Debut Show

Postby homegrown123 » Aug 31. 2013, 06:05

Sasori wrote:I'm sure Dana will explain to us why this is a good thing soon enough.



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Re: UFCFN 27 Ratings Suffer 54% Drop in Viewers from Debut Show

Postby rampag3 » Aug 31. 2013, 12:33

I think it being on a Wednesday has a lot to do with the ratings drop.
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Re: UFCFN 27 Ratings Suffer 54% Drop in Viewers from Debut Show

Postby Rex Fortune » Aug 31. 2013, 12:36

I have jiu jitsu on wednesday nights. So I will always have to watch it online after. I even get fox sports 1 and 2
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Re: UFCFN 27 Ratings Suffer 54% Drop in Viewers from Debut Show

Postby DBertsch18 » Aug 31. 2013, 13:26

Strieth wrote:It was just a weaker card in terms of star power. The next two have the potential to draw in a little more.

card was so weak on paper I thought it delivered though. they should have expected this.
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Re: UFCFN 27 Ratings Suffer 54% Drop in Viewers from Debut Show

Postby Jbruck420 » Aug 31. 2013, 13:36

Totally dependent on the card. Can't wait for everyone to read too much into this.

It's simple, Good fighters and/or good matchups = ratings

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Re: UFCFN 27 Ratings Suffer 54% Drop in Viewers from Debut Show

Postby JohnStudd » Aug 31. 2013, 13:53

Not at all surprising, Sonnen is atleast 54% more of a draw than Condit or Kampman
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Re: UFCFN 27 Ratings Suffer 54% Drop in Viewers from Debut Show

Postby ohhmyGAT » Aug 31. 2013, 14:18

Well...people missed out on good fights :D
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Re: UFCFN 27 Ratings Suffer 54% Drop in Viewers from Debut Show

Postby MANTIS TOBOGGAN » Aug 31. 2013, 14:25

taylor01 wrote:Well...people missed out on good fights :D

Not really I just watched them online when I got off work.lol
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Re: UFCFN 27 Ratings Suffer 54% Drop in Viewers from Debut Show

Postby agenterror » Aug 31. 2013, 14:27

UFC is already dead.

Before I saw Fedor Emelianenko fight, I thought mixed martial arts was a debased and debauched distraction for frat boys and thugs, more evidence of the slow demise of civilization, as if more evidence were needed.
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